Football can do more, so it must.

That’s the message of Jürgen Griesbeck, one of the world’s leading social entrepreneurs and, alongside Juan Mata, the co-founder of Common Goal.

From using football to promote peace on the gangland streets of Medellín, to building a global network of Football for Good organisations, Jürgen is now leading transformational change across the football industry, with the likes of Megan Rapinoe, Paulo Dybala, Pernille Harder, Jürgen Klopp, and even entire clubs, companies and competitions, taking Common Goal’s 1% pledge of earnings.

This incredible story captures Jürgen’s passion, drive and leadership, and presents a collaborative vision to put purpose – people and planet – at the heart of the game. With chapter contributions from a Radical XI of disruptive innovators, and with the growth of the women’s game presenting the biggest opportunity ever to redefine the sport, this remarkable book shows how, through a radical teamplay of fans, players, administrators and businesses, football can be unleashed for social impact towards the Global Goals in 2030 – the centenary of the men’s World Cup.

The Radical XI: 1. Katja Kraus 2. Dale Vince 3. Khalida Popal 4. Pippa Grange 5. Pamela Coke-Hamilton 6. Moya Dodd 7. Serge Gnabry 8. Tom Vernon 9. Eniola Aluko 10. Preeti Shetty 11. Jonas Baer-Hoffmann.

(Publisher: Pitch Publishing Ltd. January 2022. Paperback: 432 pages)