A long-awaited labour of love from Andy Wells, director of the brilliant ITV documentary. GET SHIRTY is the definitive, lavishly illustrated account of the untold Admiral story, featuring 250 images of rare kits, unseen behind-the-scenes photos, cult collectables and period catalogues.
Back in the 1970s, a small Midlands underwear firm changed football forever when they won the contract as England’s kit supplier. Admiral Sportswear’s bold designs and branding were controversial at the time but helped pioneer today’s multi-billion-pound sportswear industry. It was Admiral that invented the replica football strip and revolutionised the worlds of football finance and street fashion alike – before their colourful empire finally came crashing down around them.
Drawing on hours of previously unheard interviews and years of research, it reveals the true stories behind Coventry City’s infamous chocolate-brown strip and England’s disastrous kit fiasco at the 1982 World Cup finals. Read about Admiral’s Wales international shirt bonfire, Manchester United’s laundry scandal – and the deals that got away, including the prototype Liverpool kit that saw Bill Shankly clash with directors at Liverpool.
(Publisher: Conker Editions Ltd. September 2022. Paperback: 200 pages)